Psychology · 20 min
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
By William Ammerman
Explore how automation, big data, and machine learning are subtly reshaping marketing and brand interaction. This episode unpacks the 'invisible hand' of modern branding, revealing how algorithms anticipate our desires and influence our choices, often before we're consciously aware.
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Category
Psychology
Duration
20 min
What it is about
marketing automation, big data, machine learning
Who it is for
Best suited to listeners who want a clearer working understanding of marketing automation, big data, machine learning and better judgment in how they apply it.
The author
William Ammerman brings a credible and useful lens to marketing automation, big data, machine learning, with enough subject command to make the book worth hearing.
About the author
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