Book Summary · 18 min
The art of persuasion
By Bob Burg
This episode redefines persuasion, moving beyond manipulation to explore how genuine influence is built on understanding, empathy, and creating mutual value. Discover the human-centric approach to getting your ideas heard and acted upon.
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Book Summary
Duration
18 min
What it is about
persuasion, influence, communication
Who it is for
Best suited to listeners who want a clearer working understanding of persuasion, influence, communication and better judgment in how they apply it.
The author
Bob Burg brings a credible and useful lens to persuasion, influence, communication, with enough subject command to make the book worth hearing.
About the author
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