Leadership · 21 min
Designing Brand Identity
By Alina Wheeler | Rob Meyerson
This episode reveals how true brand identity extends far beyond visuals, acting as a strategic compass that defines purpose, guides decisions, and shapes every interaction a business has.
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Category
Leadership
Duration
21 min
What it is about
Brand Strategy, Identity Design, Business Purpose, Organizational Alignment
Who it is for
If you've ever felt your brand's message was inconsistent, or that your efforts were focused on aesthetics rather than strategic impact, this can help you build a foundational identity.
The author
Alina Wheeler, a important voice in brand strategy, distills years of close work into a practical framework, showing how a well-defined brand identity is a strategic asset, not just a design exercise.
About the author
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