Society · 20 min
Messengers
By Stephen Martin | Joseph Marks
This episode reveals how the messenger's identity, more than the message itself, profoundly shapes our perception, acceptance, and actions.
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Category
Society
Duration
20 min
What it is about
Influence, Persuasion, Communication, Social Psychology
Who it is for
If you've ever wondered why some ideas resonate instantly while others, equally valid, are ignored, this will sharpen your understanding of human influence, and this will help you see what to do next.
The author
Stephen Martin, a behavioral scientist and consultant, along with Joseph Marks, draws on extensive research to illuminate the subtle, often subconscious, factors that determine who we listen to and why.
About the author
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