Leadership · 21 min
Marketing Management
By Philip Kotler
This episode delves into Philip Kotler's foundational insights, reframing marketing not as mere promotion, but as an empathetic discipline centered on deeply understanding human needs and delivering genuine, resonant value.
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Category
Leadership
Duration
21 min
What it is about
customer value, empathy in business, strategic marketing
Who it is for
Best suited to listeners who want a clearer working understanding of customer value, empathy in business, strategic marketing and better judgment in how they apply it.
The author
Philip Kotler brings a credible and useful lens to customer value, empathy in business, strategic marketing, with enough subject command to make the book worth hearing.
About the author
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