Psychology · 21 min
The Long Tail: Why the Future of Business is Selling Less of More
By Chris Anderson
Explore Chris Anderson's seminal concept of 'The Long Tail,' revealing how digital abundance has fundamentally reshaped markets, shifting economic power from mass-market blockbusters to the collective strength of niche products and diverse interests.
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Audio edition
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Category
Psychology
Duration
21 min
What it is about
the long tail, niche markets, digital economy
Who it is for
Best suited to listeners who want a clearer working understanding of the long tail, niche markets, digital economy and better judgment in how they apply it.
The author
Chris Anderson brings a credible and useful lens to the long tail, niche markets, digital economy, with enough subject command to make the book worth hearing.
About the author
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