This episode reveals how the incentives we create, often with good intentions, can send unintended signals that subtly reshape human behavior in surprising and sometimes counterproductive ways.
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Incentives, Behavioral Economics, Decision Making, Organizational Design
If you've ever watched a well-meaning initiative backfire, or struggled to understand why people don't respond to incentives the way you expect, this will clarify the unseen forces at play, and this will help you see what to do next.
Uri Gneezy, a pioneer in behavioral economics, draws on decades of research and real-world experiments to illuminate the subtle, often counterintuitive ways incentives truly shape human action.