Book Summary · 20 min
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
By Carlos Hidalgo
This episode dissects the fundamental shift in B2B marketing, moving beyond product-centric selling to a buyer-centric approach. We explore how understanding the empowered modern buyer's journey and cultivating genuine value are essential for orchestrating true demand and sustainable growth.
Cue membership required to read and listen.
Listen
Audio edition
Read
Reading edition
Category
Book Summary
Duration
20 min
What it is about
b2b marketing transformation, demand generation, modern buyer
Who it is for
Best suited to listeners who want a clearer working understanding of b2b marketing transformation, demand generation, modern buyer and better judgment in how they apply it.
The author
Carlos Hidalgo brings a credible and useful lens to b2b marketing transformation, demand generation, modern buyer, with enough subject command to make the book worth hearing.
About the author
View author readings →