Technology · 21 min
Selling to the Old Brain
By Patrick Renvoisé | Christophe Morin
This episode reveals how our ancient, 'old brain' silently dictates our choices, offering a practical guide to communicating with its primal drivers for greater impact.
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Category
Technology
Duration
21 min
What it is about
Decision-making, Persuasion, Neuroscience, Communication
Who it is for
If you've ever wondered why some messages land instantly while others, however logical, just don't connect, this will clarify the unseen forces at play, and this will help you see what to do next.
The author
Patrick Renvoisé and Christophe Morin have spent years decoding the primal neural pathways that truly drive human choice, offering a practical map to the 'old brain's' decision-making process.
About the author
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