Duct Tape Marketing Revised and Updated
John Jantsch's 'Duct Tape Marketing' argues that effective small business growth hinges on a simple, integrated, and consistent system, not fleeting trends. This episode unpacks how clarity, consistency, and genuine customer connection form the bedrock of marketing that truly sticks and delivers lasting value.
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duct tape marketing, small business marketing, marketing strategy
Best suited to listeners who want a clearer working understanding of duct tape marketing, small business marketing, marketing strategy and better judgment in how they apply it.
John Jantsch brings a credible and useful lens to duct tape marketing, small business marketing, marketing strategy, with enough subject command to make the book worth hearing.