Psychology · 18 min
Why We Buy: The Science of Shopping
By Paco Underhill
Our shopping experiences are meticulously orchestrated journeys, influenced by subtle design and human psychology, often without our conscious awareness. This episode reveals the hidden forces shaping our purchasing decisions.
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Category
Psychology
Duration
18 min
What it is about
retail psychology, consumer behavior, shopping habits
Who it is for
Best suited to listeners who want a clearer working understanding of retail psychology, consumer behavior, shopping habits and better judgment in how they apply it.
The author
Paco Underhill brings a credible and useful lens to retail psychology, consumer behavior, shopping habits, with enough subject command to make the book worth hearing.
About the author
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