Book Summary · 21 min
Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
By Jay Baer
True word-of-mouth isn't accidental; it's a deliberate, operational choice to create consistently remarkable experiences that customers can't help but share. This episode explores how businesses can engineer genuine buzz by focusing on unique, repeatable differentiators.
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Book Summary
Duration
21 min
What it is about
word-of-mouth marketing, customer experience, business strategy
Who it is for
Best suited to listeners who want a clearer working understanding of word-of-mouth marketing, customer experience, business strategy and better judgment in how they apply it.
The author
Jay Baer brings a credible and useful lens to word-of-mouth marketing, customer experience, business strategy, with enough subject command to make the book worth hearing.
About the author
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