Journey-First Marketing: Your Playbook to Identify, Engage, and Convert More Ideal Customers
This episode dissects the shift from product-centric marketing to a 'journey-first' approach, emphasizing deep empathy and alignment with the customer's evolving path. We explore how understanding the human journey fosters authentic engagement, builds trust, and drives lasting value beyond traditional funnels.
Cue membership required to read and listen.
journey-first marketing, customer journey, marketing strategy
Best suited to listeners who want a clearer working understanding of journey-first marketing, customer journey, marketing strategy and better judgment in how they apply it.
Brent Keltner brings a credible and useful lens to journey-first marketing, customer journey, marketing strategy, with enough subject command to make the book worth hearing.