Leadership · 22 min
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
By John W. Mullins
Before committing to a business plan, entrepreneurs must rigorously 'road test' their ideas. This episode reveals how to validate core assumptions, listen to the market, build the right team, and ground your vision in economic reality to avoid costly mistakes and build sustainable ventures.
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Category
Leadership
Duration
22 min
What it is about
entrepreneurship, startup validation, business planning
Who it is for
Best suited to listeners who want a clearer working understanding of entrepreneurship, startup validation, business planning and better judgment in how they apply it.
The author
John W. Mullins brings a credible and useful lens to entrepreneurship, startup validation, business planning, with enough subject command to make the book worth hearing.
About the author
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