Psychology · 17 min
The 22 Immutable Laws of Branding
By Al Ries
Explore the timeless principles of branding, not as corporate strategy, but as a profound reflection of human psychology. Discover how clarity, focus, and distinctiveness enable anything—from products to personal reputations—to carve a lasting, memorable space in our minds.
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Category
Psychology
Duration
17 min
What it is about
branding principles, human perception, cognitive psychology
Who it is for
Best suited to listeners who want a clearer working understanding of branding principles, human perception, cognitive psychology and better judgment in how they apply it.
The author
Al Ries brings a credible and useful lens to branding principles, human perception, cognitive psychology, with enough subject command to make the book worth hearing.
About the author
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