Psychology · 20 min
The Brand Benefits Playbook
By Allen Weiss | Debbie J. MacInnis
This episode reveals how brands move beyond mere features to deliver the deeper, often emotional, benefits that truly shape our choices and sense of self.
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Category
Psychology
Duration
20 min
What it is about
Brand strategy, consumer psychology, identity, marketing
Who it is for
If you've ever felt a pull towards a brand that goes beyond its features, this will clarify the deeper, often unspoken, reasons behind your choices, and this will help you see what to do next.
The author
Allen Weiss and Debbie J. MacInnis bring decades of rigorous academic research and practical insight into consumer behavior, revealing how brands truly connect with us beyond surface-level features.
About the author
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