Cover of Cold Calling Sucks (and That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Psychology · 19 min

Cold Calling Sucks (and That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales

By Armand Farrokh

This episode deconstructs the deep human psychology behind our aversion to cold calling, revealing how embracing this discomfort transforms it from a dreaded task into a powerful, authentic tool for connection and opportunity, cutting through digital noise to forge genuine relationships and surprising success.

Membership status

Cue membership required to read and listen.

Listen
Audio edition
Read
Reading edition
Category
Psychology
Duration
19 min
What it is about

cold calling, sales psychology, human connection

Who it is for

Best suited to listeners who want a clearer working understanding of cold calling, sales psychology, human connection and better judgment in how they apply it.

The author

Armand Farrokh brings a credible and useful lens to cold calling, sales psychology, human connection, with enough subject command to make the book worth hearing.

About the author

Armand Farrokh

View author readings →