Psychology · 19 min
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle
This episode unpacks the strategic and psychological dimensions of pricing, revealing how it functions as a powerful lever for communicating value, shaping market perception, and driving sustainable profitability beyond mere cost calculations.
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Category
Psychology
Duration
19 min
What it is about
pricing strategy, value perception, business profitability
Who it is for
Best suited to listeners who want a clearer working understanding of pricing strategy, value perception, business profitability and better judgment in how they apply it.
The author
Thomas T. Nagle brings a credible and useful lens to pricing strategy, value perception, business profitability, with enough subject command to make the book worth hearing.
About the author
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