Cover of The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Philosophy · 20 min

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

This episode redefines 'selling' not as manipulation, but as a profound act of human connection, deep listening, and authentic value creation. We explore how these principles, often mislabeled as sales tactics, are fundamental to success and fulfillment in all aspects of life.

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Category
Philosophy
Duration
20 min
What it is about

sales philosophy, human interaction, trust building

Who it is for

Best suited to listeners who want a clearer working understanding of sales philosophy, human interaction, trust building and better judgment in how they apply it.

The author

Jeffrey Gitomer brings a credible and useful lens to sales philosophy, human interaction, trust building, with enough subject command to make the book worth hearing.

About the author

Jeffrey Gitomer

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