Psychology · 19 min
Influence and Impact
By Bill Berman | George B. Bradt
True influence isn't about exerting power or manipulation, but about creating meaningful, lasting impact through genuine connection, deep understanding, and a clear sense of shared purpose.
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Category
Psychology
Duration
19 min
What it is about
Influence, Leadership, Communication, Organizational Impact
Who it is for
If you've ever felt your ideas weren't landing, or that your authority wasn't translating into genuine buy-in, this can help you shift how you connect and lead.
The author
Bill Berman and George B. Bradt draw on decades of executive coaching and leadership development to reveal how true influence is built through authentic relationships and a deep understanding of human dynamics, not just corporate hierarchy.
About the author
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