This episode unpacks David Hoffeld's 'The Science of Selling,' revealing that effective influence stems not from aggressive tactics, but from a deep understanding of human psychology and decision-making. Discover how aligning with natural cognitive processes transforms selling into a valuable, ethical, and profoundly human interaction.
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sales psychology, influence, decision making
Best suited to listeners who want a clearer working understanding of sales psychology, influence, decision making and better judgment in how they apply it.
David Hoffeld brings a credible and useful lens to sales psychology, influence, decision making, with enough subject command to make the book worth hearing.