Psychology · 20 min
Influence, New and Expanded: The Psychology of Persuasion
By Robert B. Cialdini
Explore the unconscious psychological shortcuts that shape our decisions, from the pull of reciprocity to the comfort of the crowd, and how recognizing these forces empowers greater personal agency.
Listen
Audio edition
Read
Reading edition
Category
Psychology
Duration
20 min
What it is about
persuasion, influence, psychology
Who it is for
Best suited to listeners who want a clearer working understanding of persuasion, influence, psychology and better judgment in how they apply it.
The author
Robert B. Cialdini brings a credible and useful lens to persuasion, influence, psychology, with enough subject command to make the book worth hearing.
About the author
View author readings →