Psychology · 21 min
Why Motivating People Doesn't Work ... and What Does
By Susan Fowler
Discover why common attempts to motivate others often backfire, and how to cultivate genuine, lasting engagement instead.
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Category
Psychology
Duration
21 min
What it is about
Intrinsic Motivation, Leadership, Employee Engagement, Behavioral Psychology
Who it is for
If you often find yourself frustrated by people's lack of sustained effort, or wonder why your best incentives fall flat, this will clarify how to inspire genuine commitment, and this will help you see what to do next.
The author
As a leading expert in leadership and motivation, Susan Fowler draws on decades of research and practical experience to reveal the subtle yet clear mechanisms that truly ignite human drive.
About the author
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