Psychology · 21 min
Scientific Advertising
By Claude Hopkins
This episode explores the predictable logic behind effective communication and influence. We unpack how understanding human psychology and rigorous measurement transform persuasion from guesswork into a measurable science, revealing what truly works.
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Category
Psychology
Duration
21 min
What it is about
persuasion, communication, marketing principles
Who it is for
Best suited to listeners who want a clearer working understanding of persuasion, communication, marketing principles and better judgment in how they apply it.
The author
Claude Hopkins brings a credible and useful lens to persuasion, communication, marketing principles, with enough subject command to make the book worth hearing.
About the author
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