Book Summary · 22 min
Capturing New Markets: How Smart Companies Create Opportunities Others Don't
By Stephen Wunker
This episode explores how truly innovative companies identify and create new market opportunities by perceiving unspoken needs, reframing conventional problems, and actively cultivating the necessary ecosystems for their innovations to thrive.
Cue membership required to read and listen.
Listen
Audio edition
Read
Reading edition
Category
Book Summary
Duration
22 min
What it is about
market creation, innovation strategy, business growth
Who it is for
Best suited to listeners who want a clearer working understanding of market creation, innovation strategy, business growth and better judgment in how they apply it.
The author
Stephen Wunker brings a credible and useful lens to market creation, innovation strategy, business growth, with enough subject command to make the book worth hearing.
About the author
View author readings →