Book Summary · 20 min
Hello My Name Is Awesome
By Alexandra Watkins
This episode reveals why effective naming is a strategic asset, not a subjective choice, offering clear principles to craft names that resonate and endure.
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Book Summary
Duration
20 min
What it is about
Naming Strategy, Brand Identity, Marketing Principles
Who it is for
If you've ever felt the pressure of finding the 'perfect' name for a product or company, only to get lost in subjective opinions, this will clarify how to make that critical decision with confidence, and this will help you see what to do next.
The author
Alexandra Watkins, a seasoned naming expert and founder of Eat My Words, brings a no-nonsense, practical approach to a process often shrouded in mystery, drawing from years of helping major brands find their voice.
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