Leadership · 20 min
Aaker on Branding: The Playbook to Building Strong Brands
By David Aaker
David Aaker challenges the superficial view of branding, revealing how true brand strength stems from deep identity, measurable equity, and authentic relationships. This episode unpacks his framework for building enduring value beyond logos and campaigns.
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Category
Leadership
Duration
20 min
What it is about
branding, brand identity, brand equity
Who it is for
Best suited to listeners who want a clearer working understanding of branding, brand identity, brand equity and better judgment in how they apply it.
The author
David Aaker brings a credible and useful lens to branding, brand identity, brand equity, with enough subject command to make the book worth hearing.
About the author
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