Psychology · 20 min
Neuromarketing
By Patrick Renvoisé | Christophe Morin
Discover how your most important decisions are often made by an ancient, unconscious part of your brain, and how understanding this 'silent CEO' can transform how you communicate and influence.
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Category
Psychology
Duration
20 min
What it is about
Neuromarketing, decision-making, influence, primal brain
Who it is for
If you often find your logical arguments failing to persuade, or wonder why certain decisions just 'feel right' despite the data, this will clarify the hidden forces at play, and this will help you see what to do next.
The author
Patrick Renvoisé and Christophe Morin, pioneers in the field of neuromarketing, draw on neuroscience and decades of practical experience to reveal the unconscious mechanisms that truly drive human decision-making.
About the author
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