Book Summary · 21 min
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
By Roger Dooley
Explore how subconscious shortcuts and emotional triggers, not pure logic, primarily drive our decisions. This episode unpacks the hidden forces shaping our choices, offering insights to navigate influence and make more intentional decisions.
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Book Summary
Duration
21 min
What it is about
neuromarketing, decision making, subconscious influence
Who it is for
Best suited to listeners who want a clearer working understanding of neuromarketing, decision making, subconscious influence and better judgment in how they apply it.
The author
Roger Dooley brings a credible and useful lens to neuromarketing, decision making, subconscious influence, with enough subject command to make the book worth hearing.
About the author
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