Psychology · 19 min
Contagious: Why Things Catch On
By Jonah Berger
Unpacking Jonah Berger's 'Contagious,' this episode dissects the subtle psychological and social forces that make ideas, products, and behaviors spread. Discover the hidden architecture behind what truly 'catches on.'
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Category
Psychology
Duration
19 min
What it is about
contagious, virality, social influence
Who it is for
Best suited to listeners who want a clearer working understanding of contagious, virality, social influence and better judgment in how they apply it.
The author
Jonah Berger brings a credible and useful lens to contagious, virality, social influence, with enough subject command to make the book worth hearing.
About the author
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