Psychology · 19 min
Sonic Boom
By Joel Beckerman | Tyler Gray
This episode reveals how sound, often unnoticed, subtly architects our perceptions, emotions, and decisions, shaping our experience of the world.
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Category
Psychology
Duration
19 min
What it is about
Sound Design, Sensory Perception, Unconscious Influence, Branding
Who it is for
If you've ever wondered why certain environments feel calming or jarring, or how a simple sound can instantly shift your mood or perception of quality, this will sharpen your awareness, and this will help you see what to do next.
The author
Joel Beckerman, a pioneer in sonic branding, draws on years of close work crafting the signature sounds for global brands to reveal how auditory cues subtly influence our every choice.
About the author
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