Leadership · 23 min
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By April Dunford
Many brilliant products fail not due to quality, but lack of clarity. This episode dissects the strategic imperative of product positioning, revealing how to define your offering's unique market place and make its value undeniably clear to the right customers.
Listen
Audio edition
Read
Reading edition
Category
Leadership
Duration
23 min
What it is about
product positioning, market strategy, value proposition
Who it is for
Best suited to listeners who want a clearer working understanding of product positioning, market strategy, value proposition and better judgment in how they apply it.
The author
April Dunford brings a credible and useful lens to product positioning, market strategy, value proposition, with enough subject command to make the book worth hearing.
About the author
View author readings →