Technology · 20 min
Marketing 5.0
By Philip Kotler | Hermawan Kartajaya | Iwan Setiawan
This episode explores how Marketing 5.0 uses advanced technology to create deeply human and personalized customer experiences across generations.
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Category
Technology
Duration
20 min
What it is about
Digital Marketing, Generational Engagement, AI & Empathy
Who it is for
If you've ever felt the tension between leveraging cutting-edge tech and maintaining genuine human connection in your marketing, this will clarify how to do both, and this will help you see what to do next.
The author
Philip Kotler, often called the "Father of Modern Marketing," along with Hermawan Kartajaya and Iwan Setiawan, distills decades of marketing evolution into a practical guide for navigating the digital age with a human touch.
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