Leadership · 21 min
Crisis Ready: Building an Invincible Brand in an Uncertain World
By Melissa Agnes
This episode unpacks Melissa Agnes's 'Crisis Ready,' revealing how true brand resilience is forged not by avoiding crises, but by proactive preparation, transparent communication, and leveraging adversity to build deeper trust and an 'invincible' brand.
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Category
Leadership
Duration
21 min
What it is about
crisis management, brand resilience, reputation management
Who it is for
Best suited to listeners who want a clearer working understanding of crisis management, brand resilience, reputation management and better judgment in how they apply it.
The author
Melissa Agnes brings a credible and useful lens to crisis management, brand resilience, reputation management, with enough subject command to make the book worth hearing.
About the author
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