Cover of Permission Marketing: Turning Strangers into Friends and Friends into Customers
Philosophy · 19 min

Permission Marketing: Turning Strangers into Friends and Friends into Customers

By Seth Godin

This episode explores Seth Godin's transformative concept of Permission Marketing, revealing how businesses can move beyond intrusive advertising to build genuine relationships and earn customer attention through consistent value and trust.

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Category
Philosophy
Duration
19 min
What it is about

permission marketing, attention economy, customer trust

Who it is for

Best suited to listeners who want a clearer working understanding of permission marketing, attention economy, customer trust and better judgment in how they apply it.

The author

Seth Godin brings a credible and useful lens to permission marketing, attention economy, customer trust, with enough subject command to make the book worth hearing.

About the author

Seth Godin

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