Book Summary · 19 min
Blue Ocean Shift
By W. Chan Kim | Renée Mauborgne
This episode explores how to move beyond fierce competition by creating entirely new markets where you define the rules, making rivals irrelevant.
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Book Summary
Duration
19 min
What it is about
Market Creation, Business Strategy, Innovation
Who it is for
If you often feel trapped in a zero-sum game, constantly battling rivals for diminishing returns, this can help you envision and build entirely new avenues for growth.
The author
W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute, distilled decades of research and practical application into a clear methodology for creating new market space.
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