Psychology · 20 min
Solution Selling: Creating Buyers in Difficult Selling Markets
By Michael T. Bosworth
This episode dissects the core philosophy of solution selling, moving beyond product features to genuinely understand and address buyer challenges. Learn to diagnose unarticulated pain, quantify value, and build collaborative partnerships that create lasting solutions, even in difficult markets.
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Category
Psychology
Duration
20 min
What it is about
solution selling, sales strategy, buyer psychology
Who it is for
Best suited to listeners who want a clearer working understanding of solution selling, sales strategy, buyer psychology and better judgment in how they apply it.
The author
Michael T. Bosworth brings a credible and useful lens to solution selling, sales strategy, buyer psychology, with enough subject command to make the book worth hearing.
About the author
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