Cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Leadership · 18 min

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

By Ken Kocienda

Beyond the polished products, Apple's 'golden age' was defined by a relentless, often brutal, human process of creation, critique, and refinement. This episode unpacks the true meaning of 'creative selection' and the profound effort behind iconic innovation.

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Category
Leadership
Duration
18 min
What it is about

apple, steve jobs, creative selection

Who it is for

Best suited to listeners who want a clearer working understanding of apple, steve jobs, creative selection and better judgment in how they apply it.

The author

Ken Kocienda brings a credible and useful lens to apple, steve jobs, creative selection, with enough subject command to make the book worth hearing.

About the author

Ken Kocienda

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