This episode unpacks Donald Miller's StoryBrand framework, revealing how to clarify your marketing message by positioning the customer as the hero of their own journey, with your brand as their indispensable guide.
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storybrand, marketing strategy, customer journey
Best suited to listeners who want a clearer working understanding of storybrand, marketing strategy, customer journey and better judgment in how they apply it.
Donald Miller brings a credible and useful lens to storybrand, marketing strategy, customer journey, with enough subject command to make the book worth hearing.