Technology · 22 min
The New Rules of Marketing & PR
By David Meerman Scott
The digital age has fundamentally reshaped marketing and PR, demanding a shift from controlled, one-way broadcasting to authentic, two-way engagement. This episode unpacks how brands must now prioritize serving, listening, and building trust to thrive.
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Category
Technology
Duration
22 min
What it is about
digital marketing, public relations, content marketing
Who it is for
Best suited to listeners who want a clearer working understanding of digital marketing, public relations, content marketing and better judgment in how they apply it.
The author
David Meerman Scott brings a credible and useful lens to digital marketing, public relations, content marketing, with enough subject command to make the book worth hearing.
About the author
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