The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Many businesses claim customer-centricity, but few truly achieve it. This episode explores Peter Fader's 'Customer-Base Audit' as the essential, data-driven first step to move beyond aggregate metrics, identify individual customer value, and build genuinely differentiated strategies for sustainable growth.
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customer-base audit, customer centricity, customer lifetime value
Best suited to listeners who want a clearer working understanding of customer-base audit, customer centricity, customer lifetime value and better judgment in how they apply it.
Peter Fader brings a credible and useful lens to customer-base audit, customer centricity, customer lifetime value, with enough subject command to make the book worth hearing.