Leadership · 20 min
Behind the Cloud
By Marc Benioff | Carlye Adler
This episode unpacks the radical strategies Marc Benioff used to build Salesforce, challenging industry giants by prioritizing customer success and community over traditional software models.
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Category
Leadership
Duration
20 min
What it is about
Cloud Computing, Business Disruption, Customer-Centric Strategy, Ecosystem Building
Who it is for
If you often find yourself battling industry inertia or struggling to put customers truly at the center of your strategy, this will feel familiar a fresh perspective.
The author
Marc Benioff, founder and CEO of Salesforce, offers a rare, firsthand account of building a multi-billion dollar company by defying conventional wisdom and the cloud software industry.
About the author
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