Psychology · 21 min
The Hidden Persuaders
By Vance Packard
This episode dissects Vance Packard's 'The Hidden Persuaders,' revealing how sophisticated psychological techniques in advertising and marketing subtly manipulate our desires and choices, often without our conscious awareness. We explore the mechanisms of this persuasion and what it means to reclaim agency in a world engineered to influence.
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Category
Psychology
Duration
21 min
What it is about
consumer psychology, advertising, marketing
Who it is for
Best suited to listeners who want a clearer working understanding of consumer psychology, advertising, marketing and better judgment in how they apply it.
The author
Vance Packard brings a credible and useful lens to consumer psychology, advertising, marketing, with enough subject command to make the book worth hearing.
About the author
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