Psychology · 20 min
Consumer behavior
By Leon G. Schiffman
This episode dissects the intricate psychological and social forces that invisibly shape our purchasing decisions, revealing how identity, social influence, and brand narratives converge to define what and why we buy.
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Category
Psychology
Duration
20 min
What it is about
psychology of buying, purchasing decisions, social influence
Who it is for
Best suited to listeners who want a clearer working understanding of psychology of buying, purchasing decisions, social influence and better judgment in how they apply it.
The author
Leon G. Schiffman brings a credible and useful lens to psychology of buying, purchasing decisions, social influence, with enough subject command to make the book worth hearing.
About the author
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