Book Summary · 19 min
The Brand Therapy Book
By Fabian Geyrhalter
A brand transcends its visual identity, existing as a dynamic, living entity defined by human perception, authenticity, and the relationships it cultivates. This episode explores how genuine connection, even through vulnerability, forms the true essence of a resonant brand.
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Book Summary
Duration
19 min
What it is about
brand strategy, authenticity, human connection
Who it is for
Best suited to listeners who want a clearer working understanding of brand strategy, authenticity, human connection and better judgment in how they apply it.
The author
Fabian Geyrhalter brings a credible and useful lens to brand strategy, authenticity, human connection, with enough subject command to make the book worth hearing.
About the author
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