Most negotiations are seen as a zero-sum battle for a fixed pie. This episode challenges that fundamental assumption, revealing how to identify and expand the total value at stake, transforming adversarial interactions into collaborative opportunities for greater mutual gain.
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negotiation, barry nalebuff, split the pie
Best suited to listeners who want a clearer working understanding of negotiation, barry nalebuff, split the pie and better judgment in how they apply it.
Barry J. Nalebuff brings a credible and useful lens to negotiation, barry nalebuff, split the pie, with enough subject command to make the book worth hearing.