Book Summary · 18 min
Marketing as a Business System
By Neil Kokemuller
Beyond campaigns and departments, marketing is the fundamental operating system orchestrating every business function to deliver genuine customer value. This episode explores how adopting this holistic perspective transforms organizations, fostering lasting relevance and success.
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Book Summary
Duration
18 min
What it is about
marketing system, business strategy, customer value
Who it is for
Best suited to listeners who want a clearer working understanding of marketing system, business strategy, customer value and better judgment in how they apply it.
The author
Neil Kokemuller brings a credible and useful lens to marketing system, business strategy, customer value, with enough subject command to make the book worth hearing.
About the author
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