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1 editions on Cue Bookstore

Tom Goodwin

Tom Goodwin, a seasoned futurist and business strategist, offers a clear-eyed perspective on how digital forces are not just changing industries, but fundamentally altering the very nature of competition and customer value.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Digital Darwinism
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Digital Darwinism

Many businesses approach "digital transformation" as a project to be completed, a set of tools to be adopted, or a department to be funded. But what if this framing fundamentally misunderstands the nature of the change? The unseen force at play isn't just technology moving faster; it's a relentless, evolutionary pressure that redefines value, shifts power, and rewrites the rules of competition. This episode unpacks "Digital Darwinism," revealing how simply adding new apps or cloud services often misses the point entirely. We explore why the real challenge isn't keeping up with the latest tech, but recognizing how customer expectations, competitive landscapes, and even the very definition of a "product" are being invisibly reshaped. It's a shift that makes many leaders feel like they're constantly running to stand still, pouring resources into initiatives that don't quite deliver the promised edge. Understanding this deeper current is the only way to truly adapt, rather than just react.

21 minOpen edition
Biography

Tom Goodwin, a seasoned futurist and business strategist, offers a clear-eyed perspective on how digital forces are not just changing industries, but fundamentally altering the very nature of competition and customer value.