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1 editions on Cue Bookstore

Peter Desberg | Jeffrey Davis

Peter Desberg, a psychologist and prolific author, alongside writer and consultant Jeffrey Davis, draws on decades of studying screenwriting and human psychology to reveal the hidden narrative structures that make Hollywood's pitches so compelling.

1
editions on Cue Bookstore
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Pitch Like Hollywood

It’s a familiar frustration: you have a brilliant idea, a compelling product, or a crucial proposal, but your pitch lands with a thud. You’ve presented the facts, the data, the features, yet the room remains unmoved, or worse, distracted. We often assume that logic alone will carry the day, pouring effort into comprehensive detail, only to find our audience checking their watches, not their enthusiasm. This episode explores why the most impactful pitches aren't just informative, but emotionally resonant, drawing lessons directly from Hollywood's playbook. It reveals how filmmakers, masters of persuasion, craft narratives that compel attention and ignite desire, not by manipulating, but by inviting an audience into a story they can't resist. You'll learn to distill complex ideas into a single, magnetic logline, position your audience as the hero of their own transformation, and tap into the emotional core that truly drives action, making your next presentation unforgettable.

20 minOpen edition
Biography

Peter Desberg, a psychologist and prolific author, alongside writer and consultant Jeffrey Davis, draws on decades of studying screenwriting and human psychology to reveal the hidden narrative structures that make Hollywood's pitches so compelling.