M
1 editions on Cue Bookstore

Mike Berners-Lee

Mike Berners-Lee, a leading expert in carbon footprinting, brings a rigorous, data-driven approach to demystifying the environmental impact of our modern world.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of How Bad Are Bananas
Free edition

How Bad Are Bananas

We often assume we know the environmental cost of our daily lives, or that the impact of a single item is negligible. We might feel a vague guilt about plastic, but rarely consider the full, intricate journey of a coffee bean or a text message. This book quietly dismantles that assumption, showing how the simplest things—a banana, a flight, a streaming video—carry a complex, often counter-intuitive carbon weight. It's the moment you realize the "eco-friendly" product you bought might have a larger footprint than its conventional counterpart due to its supply chain. You start to see the world not just as objects, but as a vast, interconnected web of energy and emissions. This isn't about guilt, but about gaining a clearer lens on consumption, allowing for more informed, impactful choices.

20 minOpen edition
Biography

Mike Berners-Lee, a leading expert in carbon footprinting, brings a rigorous, data-driven approach to demystifying the environmental impact of our modern world.